About us
Sam and Abby became besties after meeting thanks to their husbands and a double date!! They quickly realized their shared passions for running, business, and fashion. That night, Saturday Strides was born!
They set out to create pieces that they wished they had while training for their first marathons. After few text messages and lots of big dreaming, they sealed the deal by putting a girly twist on the traditional high performance running sock.
A year and LOTS of prototypes later, Saturday Strides has become more than just a sock business to Sam and Abby. It's a reason for them to be excited to get out of bed, proof that you can accomplish huge (and sometimes scary!!) goals, and truly their entire lives.
Similar to running, Saturday Strides gives them purpose and connection in life. Sam and Abby want every girl who puts on a pair of Saturday Strides to feel the same way, confident and unstoppable!!
Meet the founders!!!
Raised in the small mountain town of Morgan, Utah, Abby Averett's love for the outdoors and being close to family has kept her rooted there. Growing up in an entrepreneurial household, she watched her parents build multiple successful businesses and knew early on that she wanted to do the same. In 2021, she started running—what began as a personal challenge quickly turned into a life-long passion. Since then, Abby has completed two marathons and six half marathons, gaining lifelong friendships along the way. With Saturday Strides, she merges her love for movement, connection, and creativity into a brand built for runners who care about performance and community.
Fav running shoe:
Hoka Gaviota 5
Go to pre-race snack:
Banana Toast!!
Favorite race to date?
Rockies Revel
After discovering her love for running after joining her middle school's cross country team, Sam knew she wanted to make running a part of her life forever!!
While in college, she kept feeling inspired to start a business and when the opportunity for Saturday Strides came along, it stuck!
Sam loves to be outside, especially at the beach where she lives in southern California. And when she's not working on Saturday Strides, she loves to cook, spend time with family, and surf!!mance and community.
Mid run craving:
Nerds gummy clusters, duh!
Hot take:
Running in the rain >>>
Core running memory:
NYC Marathon with her fam!!!
